PrismaColor Premier Colored Pencils
Coloring has been proven to promote positive mental health and can be used as an effective form of relaxation. In this campaign, we took it a step further; we believe that coloring can act as a method of meditation. By incorporating the concept of the seven chakras, which can be unlocked through meditation, we highlighted some of the benefits of using PrismaColor Premier colored pencils. We showcased the brand's wide range of colors to represent these chakras and their associated benefits. We want to let people know that our pencils’ easy blend-ability, and silky smooth wax makes coloring a fun way to reach your zen.
Transit Ad
We wanted to target working people that are looking to destress when they come home from work, so we placed our posters in a place that commuters will see them after their shifts; a subway. We combined three posters in order to showcase all of the chakras that you can reach through colouring-based meditation.
Print Ad
For this ad, we want to place it in arts and crafts magazines, so it can reach the audience of people that enjoy making art as a way to unwind.
Outdoor Ad
The busiest people live in the busiest places, which is why we positioned this ad on the side of a city building. We want people to destress from their busy lives with our Prismacolor pencils.
Instagram Ad
We want people to see our campaign while scrolling social media so it can remind them that there are other ways to destress. We want this ad to inspire people to put down their phone and pick up a pencil.