Handsome Brook Farms
At Handsome Brook Farms, the well-being of the environment is as much a priority as the welfare of their chickens. For this campaign, we emphasized the green thumb of the company, showing that they produce rich, nutritious food that converts to clean energy for the consumer. By making the design clean and colorful, we stayed in keeping with HBF’s organic image.
Print Ad
We decided to position this ad in animal rights magazines, showing environmental conscious consumers that there is an ethical alternative to mass-produced eggs.
Billboard Ad
We positioned this billboard in a part of town that has gyms, salad bars and organic groceries stores. This will ensure that the ad reaches people who value their health and diet.
Outdoor Posters
Erected in public spaces near organic grocery stores/restaurants, this ad will catch the eye of healthy passersby.
Instagram Ad
This ad will appear on the HBF profile, drawing in consumers to click on the ad, directing them to the website.
Experiential Concept
To show that HBF cares for their chickens, we wanted to invite customers to their farms and allowing them to pick some eggs for themselves with a complimentary HBF tote bag.