The Specialized Mode
The Specialized Mode is a helmet that keeps your head safe, and your outfit looking cool. For this campaign we wanted to showcase the helmet to commuters who value their style, so we emphasized how the Mode ties together with any businesswear. We visually displayed how the helmet would look for commuters when paired with their work clothes.
Print Ad
This ad demonstrates the luxury that comes with the mode bike helmet, which is why we decided to display it in fashion magazines such as GQ and Vogue.
Billboard Ad
This billboard ad is designed to fit on the sides of buildings in order to reach workers in cities.
Instagram Ad
We wanted to reach working people who were scrolling through their feed for this ad, so we posted it onto the Specialized Instagram account.
Outdoor Poster
We wanted to catch people on their commutes to and from work, so we put this transit ad on a busy street.