Olympiana Greek Yogurt
Olympiana Greek Foods is the only company in the United States that makes Greek yogurt the authentic way: using ingredients sourced directly from Greece. For this campaign, we wanted to evoke that strong heritage through our ads, taking from Ancient Greek stories and displaying our ads on Athenian black-figure pottery. We added a twist to the ancient artstyle by putting spoons in the place of the silhouettes’ spears to make it seem like they are fighting over the yogurt.
Print Ad
We wanted to reach people that value healthy food, so we positioned this print ad in various health magazines.
Billboard Ad
We positioned this billboard in a part of town that has gyms, salad bars and organic groceries stores. This will ensure that the ad reaches people who value their health and diet.
Outdoor Posters
This ad is designed to be split into three parts which is more eye-catching for passersby. In keeping with the theme of Greece, we decided to display this ad on an Ancient Greek wall.
Instagram Story Ad
We posted this ad to the Olympiana Instagram account as a story post. The ad is designed to be swiped up on, directing the viewer to the Olympiana website.