Black Flag Roach Motel

Nothing’s more of a mood killer than a roach interrupting your hot date, which is why Black Flag came up with the Roach Motel; a place for your home intruders to stay out of sight and out of mind. For this campaign, we wanted to position the Roach Motel as the ultimate mood-killer-killer, saving dates and relationships.

This ad will be positioned in various craft and home magazines in order to reach young home owners.

Print Ad

We want to put this ad in areas of high foot traffic around bars and coffee shops in order to catch the attention of younger people.

Outdoor Posters

We created this video so that users find the post more engaging. The ad will be shown to 22-30 year olds and there will be a link to the product.

Instagram Ad

Without having to worry about roaches ruining dates, we thought we’d help with the next step of the night.

Experiential Concept