Darn Tough Socks
Our campaign celebrates Vermont toughness, and the love that every Vermonter has for the outdoors. Darn Tough socks are cut from the same cloth as those who live life on the trail, so we thought we’d let people know. Inspired by vintage National Parks posters, our ads will attract hikers, bikers, climbers, and anyone else that thrives in the great outdoors.
Print Ad
We want to position this centrefold ad on numerous outdoor magazines so that we can reach hikers and other active people.
Billboard Ad
We will put these billboards near Parks and in rural areas in order to attract people on their way to trails and hikes.
Instagram Ad
This ad is made for the Darn Tough Instagram account, and will be posted for people who love the outdoors to see.
Experiential Concept
We want to influence Darn Tough customers to submit their hiking stories to our website, and we will visually turn the story into their own personalized sock.